EXCEL SEO WORKFLOWS · LOOKER STUDIO & CLIENT AUDIT REPORTS
Turn raw Search Console exports into tested Excel & Google Sheets SEO formulas, Looker Studio (Google Data Studio) ranking fields, and a print-ready executive SEO website analysis report.
Built for Analysts, Founders & Agencies
CASE WHEN ranking & intent buckets.Report Readiness
88/100
Executive PDF & CSV ready
Excel & Looker Formulas
4 Packs
Intent, CTR, KGR & Rank Buckets
Indexation Health
84/100
Coverage & canonical hygiene
CTR Expansion Score
92/100
Pos 4–15 striking-distance upside
/* Search Intent Auto-Classifier (Column A = Query) */ =IF(COUNTIF(A2,"*buy*")+COUNTIF(A2,"*price*")+COUNTIF(A2,"*tool*")+COUNTIF(A2,"*calculator*")>0,"Transactional / Tool",IF(COUNTIF(A2,"*best*")+COUNTIF(A2,"*vs*")+COUNTIF(A2,"*review*")>0,"Commercial","Informational")) /* Striking-Distance & CTR Underperformance Flag (B=Clicks, C=Impr, D=CTR, E=Pos) */ =IF(AND(E2>=4,E2<=15,C2>=100,D2<0.03),"Priority CTR & H1 Refresh",IF(AND(E2<=3,D2<0.08),"Title Tag CTR Test","Healthy / Monitor")) /* Keyword Golden Ratio (KGR) & Opportunity Tier (F=Allintitle, G=Volume) */ =IF(G2=0,"No Volume",IF((F2/G2)<0.25,"Great (<0.25) - Publish Now",IF((F2/G2)<=1,"Might Work (0.25-1.0)","Competitive (>1.0)"))) /* Position Bucket Grouping for Executive Charts (E=Position) */ =IFS(E2<=3,"1. Top 3 (AI Overview Zone)",E2<=10,"2. Page 1 (Pos 4-10)",E2<=20,"3. Striking Distance (Pos 11-20)",TRUE,"4. Deep SERP (Pos 21+)")
/* Search Intent Auto-Classifier (Column A = Query) */ CASE WHEN REGEXP_MATCH(Query, ".*(buy|price|tool|calculator|checker|generator).*") THEN "Transactional / Tool" WHEN REGEXP_MATCH(Query, ".*(best|vs|review|top|comparison).*") THEN "Commercial" ELSE "Informational" END /* Striking-Distance & CTR Underperformance Flag (B=Clicks, C=Impr, D=CTR, E=Pos) */ CASE WHEN Average Position >= 4 AND Average Position <= 15 AND Impressions >= 100 AND Site CTR < 0.03 THEN "1 - Striking Distance Refresh" WHEN Average Position <= 3 AND Site CTR < 0.08 THEN "2 - Title CTR Upgrade" ELSE "3 - Monitor" END /* Keyword Golden Ratio (KGR) & Opportunity Tier (F=Allintitle, G=Volume) */ CASE WHEN (Allintitle / Search Volume) < 0.25 THEN "1 - KGR Winner (<0.25)" WHEN (Allintitle / Search Volume) <= 1.0 THEN "2 - Moderate (0.25-1.0)" ELSE "3 - High Competition (>1.0)" END /* Position Bucket Grouping for Executive Charts (E=Position) */ CASE WHEN Average Position <= 3 THEN "1. Top 3" WHEN Average Position <= 10 THEN "2. Pos 4-10" WHEN Average Position <= 20 THEN "3. Pos 11-20" ELSE "4. Pos 21+" END
Audited doitwithai.tools (121 Indexed Pages | 9 Crawled - Currently Not Indexed | 4 Duplicate Canonical | 0 Server Errors). Top striking-distance targets: keyword grouping tool (Pos 4.2, 273 vol), search intent checker (Pos 6.3, 210 vol), enterprise seo roi calculator (Pos 11.4, 1000 vol). Rather than treating every Search Console exclusion as a broken link, separate intentional redirects/noindex tags from high-priority 'Crawled - currently not indexed' pages.
# Executive SEO Website Analysis Report: doitwithai.tools **Reporting Window:** Last 90 Days (GSC + Live Site Audit) | **Primary Objective:** Lift page-1 CTR from 2.5% to 5.2% and push 12 striking-distance tools into Top 3 + AI Overviews ## 1. Search Console Performance & Visibility Snapshot - **GSC Performance Baseline:** 112,400 Impressions | 2,840 Clicks | 2.53% Avg CTR | Avg Position 14.8 - **Indexation & Technical Coverage:** 121 Indexed Pages | 9 Crawled - Currently Not Indexed | 4 Duplicate Canonical | 0 Server Errors - **Priority Striking-Distance Queries:** keyword grouping tool (Pos 4.2, 273 vol), search intent checker (Pos 6.3, 210 vol), enterprise seo roi calculator (Pos 11.4, 1000 vol) ## 2. 30-60-90 Day Actionable SEO & AEO Roadmap - **Days 1–30 (Quick-Win CTR & Title Upgrades):** Rewrite SEO titles (<580px) and single-sentence meta descriptions (145–160 chars) for all Pos 4–15 pages with >100 impressions. - **Days 31–60 (Information Gain & Indexation Recovery):** Add 50-word Quick Answers, HTML comparison tables, and 3 contextual internal links to resolve any 'Crawled - currently not indexed' URLs. - **Days 61–90 (AI Overview & Multi-LLM Citation Expansion):** Deploy WebApplication/Product + FAQPage JSON-LD and publish supporting buyer-search comparison guides.
Quick Answer · Excel SEO & Website Analysis Reports
To turn a raw Google Search Console export into an actionable SEO website analysis report, classify queries into Intent Tiers using COUNTIF or REGEXP_MATCH, group rankings into Position Buckets (Top 3, 4–10, 11–20), isolate Position 4–15 low-CTR pages for immediate title upgrades, and track indexed vs. excluded URLs over 8–12 weeks.
| Reporting Format | Best Use Case | Core Formula / Deliverable |
|---|---|---|
| Excel & Google Sheets (.xlsx / .csv) | Deep keyword audits, KGR math & striking-distance filters | IFS, COUNTIF & XLOOKUP across GSC + Semrush data |
| Looker Studio (Google Data Studio) | Live client ranking dashboards & 28-day velocity charts | CASE WHEN REGEXP_MATCH(...) calculated fields |
| Executive Website Audit PDF / Markdown | Founder & stakeholder sign-off on 30-60-90 day roadmaps | Baseline KPIs + Indexing Hygiene + Priority Page Refreshes |
Want to prioritize which decaying articles to refresh first from your spreadsheet? Run your URLs through our Content Decay & GSC Refresh Priority Analyzer and calculate low-competition KGR targets in the Keyword Golden Ratio (KGR) & Affinity Calculator.
Act as an SEO Director presenting a 90-day Search Console audit for [Domain]. Given [Impressions, Clicks, Avg CTR, Avg Position] and [Indexing Snapshot], write a 3-part executive summary covering (1) Non-Brand Visibility Wins, (2) Striking-Distance CTR Opportunities (Pos 4–15), and (3) A prioritized 30-60-90 day roadmap.
Write Google Sheets and Excel formulas for an exported Search Console sheet where Column A = Query, Column B = Page URL, Column C = Clicks, Column D = Impressions, Column E = CTR, and Column F = Position. Provide formulas to (1) classify Buyer Intent, (2) flag Keyword Cannibalization where 2+ URLs share the same query, and (3) score Priority Refresh tiers.
It generates tested Excel and Google Sheets formulas for automatic Search Intent classification, Striking-Distance (Position 4–15) CTR underperformance flags, Keyword Golden Ratio (KGR) scoring, and Position Tier buckets—plus a print-ready executive SEO website analysis report.
Connect your Google Search Console property to Looker Studio, click 'Add a Field', and paste the CASE WHEN calculated fields from Card #2 above to group queries into Position Buckets (Top 3, Pos 4–10, Striking Distance 11–20) and Intent Tiers.
Enter your domain's Search Console summary, indexing snapshot, and top striking-distance keywords above, then click 'Print / Save PDF' or 'Export Report .MD' to generate an executive 30-60-90 day SEO roadmap.
In Google Search Console, 301 redirects and intentional noindex tags are normal housekeeping—not broken pages. Your report should focus engineering and editorial effort on 'Crawled - currently not indexed' URLs that need stronger Information Gain and internal links.
Use our Striking-Distance CTR formula: filter for queries ranking in Positions 4 through 15 with at least 100 impressions and a CTR below 3%—upgrading the SEO title and H1 on those pages delivers the fastest click gains.
Take your striking-distance keyword volume from this report and plug it into our Enterprise SEO ROI & AI Cost Calculator to project monthly organic revenue, customer LTV, and break-even timelines.