On-page SEO · Helpful Content & Trust Signals
E-E-A-T & Helpful Content 20-Signal On-Page Auditor
Inspect any live URL or HTML draft across 20 verifiable Experience, Expertise, Authoritativeness, and Trustworthiness signals—from author schema and sameAs entity links to methodology disclosures and primary citations.
4 Pillars Inspected (5 Signals Each)
- Experience: First-hand testing, tables/code exhibits, methodology block.
- Expertise: Named author bio, credential links, reviewer sign-off, depth.
- Authoritativeness: Article JSON-LD,
sameAslinks, primary citations. - Trustworthiness: Timestamps, About/Contact/Editorial policy links, disclosures.
Verifiable on-page evidence
Turn abstract E-E-A-T guidelines into concrete editorial & schema tasks
Search engines and AI answer engines look for corroborating proof that a page was created by an accountable human expert backed by verifiable sources. Auditing your page template ensures you never publish articles with missing author attribution, unlinked entities, or absent update timestamps.
Prove First-Hand Experience
Detect whether your draft includes practitioner testing language, quantitative measurements, and structured tables or exhibits.
Connect Author & Entity Schema
Verify that Article JSON-LD, Person credentials, Reviewer attribution, and sameAs Knowledge Graph links are present in your markup.
Export Writer & Dev Fix Lists
Download a prioritized DOCX brief or CSV checklist separating content editorial additions from developer schema fixes.
Related On-Page & Entity SEO Tools
Pair your E-E-A-T audit with our Entity & sameAs Finder to build verified JSON-LD profile arrays, review specific claim citations in Content Evidence Review, or optimize your answer blocks in the Featured Snippet & AI Overview Passage Optimizer.
Questions and answers
E-E-A-T & Helpful Content audit questions
Is E-E-A-T a single numeric ranking factor in Google's algorithm?
No. Google's Search Quality Rater Guidelines use E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) as a framework to evaluate helpful content. Rather than inventing a fictional ranking metric, this auditor inspects 20 concrete, verifiable HTML, schema, authorship, citation, and policy signals on your page.
What are the 20 on-page signals checked by this E-E-A-T auditor?
It checks 5 signals per pillar: Experience (first-hand testing phrasing, tables/code exhibits, alt-tagged visuals, quantitative figures, methodology block), Expertise (named human author, author profile/LinkedIn link, peer/technical reviewer, content depth, practitioner Q&A), Authoritativeness (Article JSON-LD, sameAs Knowledge Graph links, outbound citations, .gov/.edu/.org documentation links, BreadcrumbList), and Trustworthiness (HTTPS, published/modified dates, About/Contact links, Editorial/Privacy policy links, and scope disclosures).
How does YMYL Strict mode differ from Standard Editorial mode?
In YMYL (Your Money or Your Life) mode—designed for finance, medical, legal, and safety pages—signals like secondary expert review ('Reviewed by...'), primary institutional citations, and scope disclaimers carry significantly higher weight.
How do I improve my page's Experience pillar score?
Include evidence that you actually tested or built what you are describing: add a 'Methodology / How We Tested' subheading, include comparison tables or original measurements, and use annotated screenshots with descriptive alt attributes.
Why does JSON-LD sameAs markup matter for Authoritativeness?
Adding sameAs arrays inside your Person and Organization JSON-LD connects your author byline directly to verifiable external profiles (LinkedIn, Wikidata, GitHub, or official directories), helping search and AI engines disambiguate your identity.
Can I audit unpublished drafts or staging HTML?
Yes. Switch to the 'Audit Pasted Webpage HTML' tab to inspect raw HTML before publishing.
What reports can I export for clients or content writers?
You can download a 20-signal CSV checklist or an editable Microsoft Word (.docx) remediation brief listing exact observed evidence and fix instructions.