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On-page SEO · Thoughtful source review

External Link and Source ReviewSee what your links tell readers.

Inspect outbound references in context. Review anchor wording and link relationships, then record the changes you want to make.

Review your outbound links

Make each reference useful

A link can support an explanation, give readers background, or document a source. Its value depends on the destination and surrounding context.

Import your article

Enter a public page URL, or paste HTML. Add the original page URL when resolving relative links from pasted content.

Inspect each occurrence

Read the anchor and surrounding passage together. Open the destination to check whether readers will find the information they expect.

Save an editorial decision

Identify the relationship and choose keep, update, or remove. Add notes and export your saved decisions before leaving the page.

Review the anchor, not just the URL

An anchor such as “click here” gives little context on its own. Describe the destination when clearer wording would help readers.

For example, “Read the survey methodology” explains more than “source” when linking to a study’s methods section.

This report flags short generic labels for review. It does not claim every flagged anchor is wrong.

Read Google’s link and anchor guidance

Check the relationship before changing rel

Ordinary editorial references do not require a special rel value. Paid placements and user-generated links have different qualification guidance.

Google recommends sponsored for paid placements. Nofollow remains an accepted alternative. User-generated links can use ugc or another appropriate qualification.

The tool cannot infer a commercial relationship from the URL. Select the relationship yourself to see relevant guidance.

Read Google’s outbound-link guidance

A source checklist without invented authority scores

  • Check whether the exact destination supports the statement you made.
  • Prefer original evidence when it is available and relevant.
  • Review dates, methods, authorship, and important qualifications.
  • Do not treat a recognizable brand as proof that every page is accurate.
  • Judge competitor references by their usefulness, rather than automatically removing them.

Use Content Evidence Review to track claims and supporting notes. Review broader page signals with the On-page AI SEO Analyzer.

Questions about outbound source review

Does this tool check broken links?

No. It inspects links extracted from the supplied page. Destination status, redirects, and source content remain unchecked. Open a destination to inspect it yourself.

Is linking to a competitor an SEO error?

A competitor label alone does not establish a problem. Judge whether the reference helps readers and accurately supports the surrounding content.

Does every external link need nofollow?

No. Ordinary editorial links do not require special qualification. Google recommends sponsored for paid placements and ugc for user-generated links.

Why can one destination appear several times?

Each occurrence can have different anchor wording, attributes, and surrounding content. Review occurrences separately rather than treating every repeated link as a duplicate error.

Why are some links missing?

The importer prefers main content and excludes navigation, footers, and sidebars. Script-loaded links, unsupported markup, and extraction limits can leave links uninspected.

Does a familiar domain prove a source is reliable?

No. Check the exact page, author, publication date, original evidence, and relevance. This report does not assign authority scores or verify factual support.

Can I paste HTML without a page URL?

Yes, but links remain unclassified. Add the page URL to resolve relative destinations and distinguish internal links from links to another origin.

Will saving a decision edit my website?

No. Save and export your review decisions, then make any changes through your website editor. Reports clear when you leave or reload.